Automotive Distribution Digital Transformation Startup EPIKAR Selected for Google Cloud Support Program

EPIKAR, a startup driving digital innovation across the automotive sales and distribution process, announced on the 20th that it has been selected as a beneficiary of the 2023 Google for Startups Cloud Credit Program.

The program provides two years of support to Series A stage startups that have passed Google’s rigorous evaluation criteria. Selected companies receive up to USD 100,000 in Google Cloud credits during the first year, followed by additional support in the second year covering up to 20% of Google Cloud usage costs, with a maximum of USD 100,000 in credits.

Through the program, participating startups can leverage Google Cloud to develop and scale services in advanced technology areas such as artificial intelligence (AI) and machine learning (ML). In addition to cloud credits, Google also offers tailored mentoring, including technical training and go-to-market strategy support, based on each company’s specific needs.

EPIKAR plans to accumulate and manage vehicle and operation-related data on Google Cloud. By analyzing this data, the company will identify actionable insights required by customers. These insights will be utilized for advanced analytics, service optimization, and the application of AI-driven technologies across its platform.

Han Bosuk, CEO of EPIKAR, commented:

“As we prepare for global expansion, Google’s support will be a significant accelerator for our growth.
By effectively utilizing Google Cloud infrastructure and mentorship, we aim to elevate EPIKAR’s solutions to the next level and deliver greater value to our customers.”

EPIKAR provides digital solutions essential to automotive retail operations, including test-drive management and after-sales service (A/S). The company focuses on digitizing portions of automotive sales processes that are still predominantly conducted face-to-face, helping dealership networks reduce operating costs and improve efficiency.

A notable customer is BMW Korea, which has implemented EPIKAR’s mobile based platform across more than 70 BMW showrooms nationwide, enabling customers to manage the entire journey from reservation to test drive through a seamless digital experience.