The AI agent

PIKAR Genie powers the entire customer journey, end-to-end.

PIKAR Genie는 고객 여정 전체를 유기적으로 연결합니다.

Dealerships already own standalone software for individual steps. What they lack is a single, unified intelligence that connects the customer across every touchpoint, carrying test drive context to quote generation and repair history into trade-in appraisals. That is the core of PIKAR Genie.

PIKAR Genie connecting the systems of a dealership
Understands
Understands natural human language

Processes inquiries across web, phone, kiosk, or messaging.

Knows
Queries Live Data in Real Time

Fetches exact pricing, specs, incentives, and real-time inventory instantly — never guessing or recalling outdated data. If a query fails, it seamlessly hands off to a sales consultant.

Acts
Executes Real Operations Instantly

Moves beyond simple inquiry routing by executing real calendar bookings, generating binding quotes from live price books, and reserving parts in real time.

Guards
Enforces Built-In Safety Guardrails

Strictly requires human authorization for binding contracts, custom discounts, and safety-critical vehicle diagnostics.

Remembers
Maintains Long-Term Customer & VIN Records

Preserves unified timelines linking customer profiles and VIN history across ownership changes — transforming routine service logs into long-term residual value.

Anticipates
Proactively Re-Engages Within Compliance Limits

Initiates customer touchpoints while strictly adhering to communication preferences, quiet hours, and weekly frequency caps.

The architecture of the journey

One customer. Six Stages. One continuous Thread.

Every stage pairs automated execution with critical human-in-the-loop checkpoints. PIKAR Genie eliminates redundant data re-entry, turning transitions into seamless automated events.

01

Discover & consult

A customer scans a QR code at 11 PM, asks about trims and pricing, and gets an instant, exact quote.

DS
02

Book & Drive

Books a real-time slot in the calendar, gets a vehicle assigned, and chooses between an in-store test drive or home delivery.

TDS
03

Quote & contract

Generates an official quote directly from the same live price book — and hands off seamlessly to a manager for the final signature.

DNP · gate
04

Deliver

Vehicle preparation, transport, and delivery are scheduled in sync, with the customer's first service appointment already booked.

DNP
05

Service, for years

Handles service intake, diagnostics, and repair orders effortlessly — and re-engages customers for deferred maintenance at just the right time.

DWS · gate
06

The Next Car

Service history builds residual value, transforming into a timely trade-in offer that powers the customer's next vehicle purchase.

Back to 01

Stage 06 is not the end of the journey — it is the beginning of the next one. Because the repair history lives on the VIN and the VIN lives next to the customer, the store knows what that car is worth before the customer asks. No single module can see that loop; only an agent sitting above all of them can.

How it fits

Deploys seamlessly on top of existing systems

EPIKAR does not require replacing your current DMS. Operating through a lightweight middleware layer, initial modules deploy in weeks without disturbing underlying databases or workflows.

EPIKAR solution blocks over middleware and the existing DMS

Three-tier architecture: zero data migration required

The bottom layer is the dealer management system you already pay for and your people already know. The middle layer is middleware that reads from it and writes back to it. The top layer is EPIKAR — the blocks you choose, in the order you choose them.

Nothing about that requires a migration, a data freeze or a six-month project plan. It requires one integration, once.

EPIKAR Operational Layer: Modular applications (DS, TDS, DNP, DWS, PIKAR Genie) deployed individually or as a suite.
Middleware Integration Core: Single API interface eliminating repeated custom integration work.
Existing DMS/CRM: Remains completely untouched and fully operational
Where US dealers start

Start in service. Expand across the store.

We don't expect you to hand over your entire showroom to a new platform overnight. Most dealerships start with the service lane: this is where operational bottlenecks are most immediate, and the ROI is most transparent.

EPIKAR recovers revenue you are already losing, proving its value with clear numbers before you expand the rest of your operations.

Resolves Immediate Bottlenecks

Technician shortages and advisor turnover leave calls unanswered and service bays empty. EPIKAR ensures every incoming inquiry is handled instantly.

Executes the work, doesn't just route it

Dealerships already know service AI. EPIKAR sets itself apart by fully executing service workflows rather than simply passing calls to busy staff.

Clear and Measurable Revenue Impact

Track real recovered calls, completed recall services, and re-engaged deferred repairs. Backed by tangible metrics, not complex attribution models.

Across the store

One system. One customer record. Five business lines.

A dealership is five interconnected businesses under one roof — a well-maintained car boosts trade-in value, and an expiring lease opens the door to the next sale. In traditional stores, these opportunities leak between disconnected point tools. EPIKAR connects every department on a single platform so no revenue opportunity slips through the cracks.

Sales & Retail

Greeting, consultation, test drive, quote, contract, delivery. Steps back for human expertise where trust matters most.

Service & parts

Handles call capture, intake triage, repair orders, recall recovery, and automated follow-ups for deferred maintenance.

Used, trade-in & finance

Powers trade-in appraisals using real service history, streamlining disclosures, financing applications, and lease-expiry pipelines.

Service history builds residual value, transforming into compelling trade-in offers. A trade-in drives the next new vehicle purchase, powering financing, and leading seamlessly into the next service appointment. EPIKAR unifies customer and VIN records to keep this revenue flywheel turning.

Why EPIKAR

The next evolution of auto retail

Why legacy point tools fall short — and why enterprise operations require a unified operating system

Point toolsEPIKAR
Manages isolated channels (web leads or incoming phone calls)Executes unified operations across all 5 core business lines
Routes unresolved leads to already overwhelmed dealership staffAutomates routine tasks and hands off fully decision-ready buyers
Fragments customer history across disconnected vendor silosUnifies data on a single Customer 360 & VIN master ledger
Transports sensitive customer PII to external vendor cloud serversRuns on-premise; raw customer PII never leaves your facility
Tested primarily in feature-specific or limited-scope pilotsProven in live flagship dealership operations with full P&L accountability
Frequently asked questions & straight answers

Straight answers.

What is EPIKAR?

EPIKAR is an AI-native enterprise platform for automotive dealerships and OEMs. Founded in 2016, we validated our architecture by running a high-volume flagship dealership in Seoul with full P&L accountability — now licensing and deploying the platform across major US dealer groups.

Where should a dealership start?

In the service lane (DWS), in nearly every case. Service represents the highest operational friction and the clearest, most measurable ROI. Once proven within your facility, expanding to sales, inventory, and finance leverages the same underlying architecture.

Do we need to replace our current DMS or CRM?

No, EPIKAR operates directly on top of your existing infrastructure. Through a lightweight middleware integration layer, EPIKAR connects seamlessly with your current DMS and CRM without requiring high-risk database migrations or operational downtime.

Where is customer data stored and processed?

Data stays completely inside your dealership. AI inference runs on dedicated on-premises hardware within your facility. Raw customer databases and personally identifiable information (PII) never leave your local environment.

Does EPIKAR support OEM-specific data models?

Yes. EPIKAR features an OEM-dedicated data pipeline. Models are trained exclusively on your specific brand architecture, official vehicle specifications, repair manuals, and price books — never on generic web data.

How long does full implementation take?

Deployment takes weeks, not quarters. Designed for modular setup, initial capabilities go live rapidly with minimal IT overhead, allowing dealer teams to manage and scale operations independently.

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