About EPIKAR
2025
Signed AI dealership agreement with Auto Gallery in the U.S
Renault Gangnam Showroom: • 1st Renault Group “ original concept” showroom open in Korea • Awarded 2nd Place Nationalwide in Renault Korea Target Achievement
Drive2U launch : On-demand test drive solution
EntryGo launch : 24/7 Digital self-service showroom
PIKAR Genie launch : AI chatbot agent for vehicle consultant
DNP(Dealer Network Platform) launch : Renault retail operation platform
Filed 3 patents and 5 trademarks
2024
Launched PIKAR delivery service
Renault KR : Registered as a corporate dealer and operating 3 dealerships in Gangnam area
BMW KR : Implementation of the full-packaged IWS nationwide
Flip to a U.S. subsidiary completed
2023
AI-based vehicle AS process management service, equipment, program development
UX Institute of Nanyang Technological University, Singapore (Prof. Lee Kwan Min, Director) MOU
Google for Startups Cloud Credit Program Member
Official dealer for 7 BMW KR - Implemented IWS software for 75 after-sales service center branches nationwide
MTS Go-Live, a test drive reservation and management platform for all BMW MINI dealerships
Established EPIKAR headquarters in Sinsa-dong
2022
Deploy Workshop Management System IWS Go-Live in All BMW AS Branches
Deploy Test Drive Reservation & Management Platform BTS Go-Live in All BMW Sales Branches (BMW Test-Drive Service Platform Development)
2021
BMW My Account Development & Advancement
BMW Kiosk System Development
MOU: Pavilion PE
2020
BMW IWS Advancement
BMW OAS Plus Launch (Online Appointment System)
BMW A/S Subscription Service Service Care+ Launch
2019
‘ALL THE TIME MINI’ BMW Global Sales Success Case No.1 Award
Academic-Industrial Cooperation with Seoul National University, Developing In-Vehicle Data Utilization
BMW ‘DLP’ Launch (Digital Learning Platform)
BMW ‘IWS’ Launch (Intelligent Workshop System)
2018
POC with LGTCA for In-Vehicle Data Utilization Blockchain Platform
MOU: BMW Korea
MOU: SKT & DongBu Insurance on Co-Development for In-Vehicle Data Utilization Insurance Solution
Korea’s First Premium Vehicle Subscription Service ‘All the time MINI’ Launch
2017
EN Infotainment System Development Contract Win
Academic-Industrial Cooperation with Hanyang University on Technology Development Project for Leading University Development
Angel Investment
2016
Seoul Global Startup Center No.1 Selected as Seoul Customized Support Business R&D
EPIKAR Established
CEO Message
- University of Michigan, Ann Arbor, Mechanical Engineering in M.S.
- Hanyang University, Mechanical Engineering in B.S.
- BMW Group Korea
- EPIKAR Inc.
Bosuk Han
Chief Executive Officer
Unable to find solutions that addressed these challenges at their root, I decided to build one. EPIKAR was created not to digitize outdated processes, but to reimagine the dealership model through an AI-first approach, where end-to-end processes are intelligently supported by AI technology. As our vision expanded, we strategically relocated our headquarters from Korea to the United States to pursue global growth within the world’s most mature automotive market. Transformation is a global imperative, and the time to scale our vision is now.
EPIKAR aims to lead the industry as the first AI dealership technology company, supported by a team of automotive experts, engineers, and problem-solvers united to tackle the most complex challenges in automotive retail. With clarity of purpose and a long-term vision, we are committed to delivering advanced, scalable solutions that drive sustainable profitability and meaningful change across the global automotive ecosystem.
Join us as we drive the future of automotive retail.
Bosuk Han CEO, EPIKAR Inc.
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