Epikar

Driven with Expertise to Provide the Greatest Value for Customers and Businesses

EPIKAR eliminates the friction of legacy automotive systems by unifying the entire retail lifecycle.From autonomous showroom access to contract execution and after-sales care, we integrate every operational thread into a single, cohesive platform. The result is a frictionless, end-to-end experience that maximizes both dealer efficiency and customer loyalty

About EPIKAR

2025

Signed AI dealership agreement with Auto Gallery in the U.S

Renault Gangnam Showroom: • 1st Renault Group “ original concept” showroom open in Korea • Awarded 2nd Place Nationalwide in Renault Korea Target Achievement

Drive2U launch : On-demand test drive solution

EntryGo launch : 24/7 Digital self-service showroom

PIKAR Genie launch : AI chatbot agent for vehicle consultant

DNP(Dealer Network Platform) launch : Renault retail operation platform

Filed 3 patents and 5 trademarks

2024

Launched PIKAR delivery service

Renault KR : Registered as a corporate dealer and operating 3 dealerships in Gangnam area

BMW KR : Implementation of the full-packaged IWS nationwide

Flip to a U.S. subsidiary completed

2023

AI-based vehicle AS process management service, equipment, program development

UX Institute of Nanyang Technological University, Singapore (Prof. Lee Kwan Min, Director) MOU

Google for Startups Cloud Credit Program Member

Official dealer for 7 BMW KR - Implemented IWS software for 75 after-sales service center branches nationwide

MTS Go-Live, a test drive reservation and management platform for all BMW MINI dealerships

Established EPIKAR headquarters in Sinsa-dong

2022

Deploy Workshop Management System IWS Go-Live in All BMW AS Branches

Deploy Test Drive Reservation & Management Platform BTS Go-Live in All BMW Sales Branches (BMW Test-Drive Service Platform Development)

2021

BMW My Account Development & Advancement

BMW Kiosk System Development

MOU: Pavilion PE

2020

BMW IWS Advancement

BMW OAS Plus Launch (Online Appointment System)

BMW A/S Subscription Service Service Care+ Launch

2019

‘ALL THE TIME MINI’ BMW Global Sales Success Case No.1 Award

Academic-Industrial Cooperation with Seoul National University, Developing In-Vehicle Data Utilization

BMW ‘DLP’ Launch (Digital Learning Platform)

BMW ‘IWS’ Launch (Intelligent Workshop System)

2018

POC with LGTCA for In-Vehicle Data Utilization Blockchain Platform

MOU: BMW Korea

MOU: SKT & DongBu Insurance on Co-Development for In-Vehicle Data Utilization Insurance Solution

Korea’s First Premium Vehicle Subscription Service ‘All the time MINI’ Launch

2017

EN Infotainment System Development Contract Win

Academic-Industrial Cooperation with Hanyang University on Technology Development Project for Leading University Development

Angel Investment

2016

Seoul Global Startup Center No.1 Selected as Seoul Customized Support Business R&D

EPIKAR Established

CEO Message

University of Michigan, Ann Arbor, Mechanical Engineering in M.S.
Hanyang University, Mechanical Engineering in B.S.
BMW Group Korea
EPIKAR Inc.

Bosuk Han

Chief Executive Officer

I founded EPIKAR with a fundamental question: why should the automotive dealership experience remain complex and inefficient when it can be fundamentally better? As a lifelong automotive enthusiast, I have seen how dealership operations often prioritize short-term transactions over long-term value, leaving core problems unresolved.

Unable to find solutions that addressed these challenges at their root, I decided to build one. EPIKAR was created not to digitize outdated processes, but to reimagine the dealership model through an AI-first approach, where end-to-end processes are intelligently supported by AI technology. As our vision expanded, we strategically relocated our headquarters from Korea to the United States to pursue global growth within the world's most mature automotive market. Transformation is a global imperative, and the time to scale our vision is now.

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