Automotive Distribution DX Company EPIKAR Relocates to Larger Headquarters, “We Aim to Create a Cultural Space for Car Enthusiasts”

New headquarters to feature car concerts, automotive photography, artwork, and exhibitions

EPIKAR, a company leading the digital transformation of automotive sales and distribution, announced on the 31st that it has relocated to a newly expanded five story headquarters building in Nonhyeon-dong, Seoul, in preparation for domestic and international business expansion.

Following the relocation, EPIKAR has designated the first floor of the new headquarters as a multi-purpose cultural space designed to showcase various trends shaping the automotive market particularly the shift toward electric vehicles and digital solutions.

The space will be used as an automotive cultural venue, hosting exhibitions of iconic vehicles beloved by car enthusiasts, car-themed concerts similar to book talks, as well as exhibitions featuring automotive paintings and photography.

In addition, one wall of the space will be equipped with a large scale media wall, displaying introduction videos of EPIKAR’s automotive sales and distribution systems, including BTS (BMW Test-Drive Solution) the digital test-drive management service currently provided to BMW Korea. Through this setup, visitors will be able to experience EPIKAR’s services both directly and indirectly.

Reflecting the company’s eco friendly values and its commitment to employee wellbeing, EPIKAR has also created a rooftop garden and urban farm to provide relaxation space for staff. The second floor of the building is planned as a dedicated wellness area where employees can participate in activities such as yoga and Pilates.

Han Bosuk, CEO of EPIKAR, stated:

“While business growth required a larger office space, we also wanted to create an environment that reflects EPIKAR’s philosophy of driving change in the automotive distribution market.
Although EPIKAR primarily operates as a B2B company, we hope the new headquarters will allow us to expand our touchpoints with consumers through meaningful use of the space.”

EPIKAR provides data driven digital solutions (DMS: Dealer Management Solution) across critical areas of the automotive sales process, including test drives and after-sales service (A/S). Despite advances in information and communication technology (ICT), automotive sales operations remain largely face to face. By digitizing key parts of these workflows, EPIKAR helps automakers and dealership networks reduce operating costs and strengthen competitiveness.

Representative companies using EPIKAR’s solutions include BMW Korea and seven authorized BMW dealer groups. Since the beginning of this year, EPIKAR has been actively accelerating its expansion into North America, Southeast Asia, and Europe.