EPIKAR Expands and Upgrades BMW Test Drive ‘BTS’ System Through Full Digital Transformation

EPIKAR, a company specializing in digital transformation for automotive sales and distribution, announced on the 17th that it has fully digitized, expanded, and upgraded the BTS (BMW Test-Drive Solution) BMW Korea’s vehicle test-drive service management system.

With the newly updated BTS platform, dealerships can easily view real-time test drive reservation status and track vehicles currently in use. In addition, processes such as test-drive consent form completion, vehicle approval, and assignment can now be handled conveniently via mobile devices.

The BTS system also provides keyless digital access services, eliminating the need for physical car keys. It further delivers dashboard-based insights, including monthly top-performing dealerships in test drive activity and vehicle mileage data.

EPIKAR has been providing BTS to more than 70 BMW showrooms nationwide since July of last year. The latest system upgrade reflects operational improvement requests gathered from dealership networks over the past year.

Han Bosuk, CEO of EPIKAR, stated:

“The primary goal of BTS is to deliver a refined and seamless test-drive experience for customers interested in purchasing BMW vehicles, thereby strengthening brand trust.
Dealerships can also expect improved operational efficiency, reduced costs, real-time customer management, and increased sales driven by advanced data utilization.”