Press Release May 22, 2023​

“We Will Digitally Revolutionize Car Sales and Distribution Worldwide”​

“We will fully digitize car dealerships from start to finish around the world.”​​

​ Epikar (EPIKAR), a startup that specializes in digitizing automobile dealerships, is preparing to make a full-scale entry into the U.S. market. The company, which already provides its Dealer Management Solution (DMS) to BMW Korea and seven of its official dealer networks, has established a corporate entity in the United States in pursuit of broader global expansion.​​

​ In an interview held in San Jose, California, CEO Han Bosuk stated, “I want to develop the U.S. market in parallel with Korea.”​​

​ Car dealerships still rely heavily on manual processes. Customers often need to visit dealerships in person just to schedule test drives, while dealership staff still manage test-drive vehicles manually and assign them using analog methods. Han emphasized, “Digitizing dealership operations can save both time and money.”​​

​ Epikar has identified this gap in the industry and developed solutions targeting these inefficiencies. Its core offerings include:​​

​ A test-drive management platform​​

​ A digital workshop service solution​​

​ Marketing tools for cultivating loyal customers​​

​ Through the BMW Test-drive Solution (BTS), customers can easily select vehicle models and book test drives. The process is streamlined with no paperwork required. Staff can view the real-time status and usage of test-drive vehicles on a PC monitor.​​

​ Epikar also provides a Digital Workshop Solution (Intelligent Workshop System, IWS) tailored for service centers. It automatically detects a vehicle’s license plate upon entry and exit to track its status. Service advisors can monitor the condition and location of vehicles on-site in real time, optimizing repair workflow. The system even predicts repair completion times, reducing customer wait time.​