Press Release October 31th, 2023

Epikar, a Digital Automotive Distribution Startup, Relocates to Larger Office—Plans to Launch an Automotive Cultural Space​

Car concerts, photography and art exhibitions to be held in the new building​​
​ ​ [Seoul = NewsPim] Reporter Jung Taeseon = Epikar (CEO Han Bosuk), a company leading digital transformation in automotive sales and distribution, announced on the 31st that it has relocated its headquarters to a five-story building in Nonhyeon-dong, Seoul, in preparation for domestic and international business expansion.​​

​ ​ As part of the move, Epikar is dedicating the first floor of the new office building as a multi- functional cultural space to reflect the growing influence of electric vehicles and digital solutions in the auto industry.​​

​ ​ The space will host exhibitions of iconic cars, car-themed book concerts, and art and photography exhibitions centered on automobiles—creating a vibrant hub for car enthusiasts.​​

​ ​ Epikar’s new headquarters [Image: courtesy of Epikar]​​
​ ​ In addition, one wall will feature a media wall showcasing videos of Epikar’s solutions such as BTS (BMW Test-Drive Solution)—the digital test-drive management service provided to BMW Korea— allowing visitors to indirectly experience Epikar’s offerings.​​

​ ​ To promote sustainability and offer employees relaxation areas, Epikar has created a rooftop garden and vegetable plot. The second floor is also being developed as a dedicated wellness space for yoga and pilates to support employee health.​​

​ ​ Han Bosuk, CEO of Epikar, commented, “The expansion was necessary due to business growth, but more importantly, I wanted a space that embodies Epikar’s philosophy of driving change in the automotive distribution market,” adding, “As a B2B-focused company, I hope we can use this space to build stronger connections with consumers as well.”​​

​ ​ Epikar provides data-driven digital solutions (DMS: Dealer Management System) for essential areas of the automotive sales process, such as test drives and after-sales service (AS). Despite advances in ICT, most automotive sales operations are still carried out face-to-face. Epikar’s digital solutions help reduce operational costs and increase competitiveness for automakers and dealerships by transforming parts of this process.​​

​ ​ BMW Korea and its seven official dealerships are among Epikar’s representative clients. Since early this year, the company has been actively expanding into global markets, including North America, Southeast Asia, and Europe.​ ​